Workflow playbook
Image and video campaign concept workflow
Move from campaign angle to image directions, short video concepts, and reviewed creative assets for testing.
Target users
- Creators
- Small marketing teams
- Solo founders
Inputs
- Offer
- Audience
- Brand constraints
- Channel format
Outputs
- Moodboard
- Image candidates
- Short video concepts
- Review notes
Primary tools
Alternatives
Steps
- 1
Choose the creative angle
Translate the offer and audience into three testable visual directions.
Output: Campaign angles and prompts.
- 2
Generate image concepts
Create moodboard images and identify which direction best matches the brand and channel.
Output: Shortlisted image concepts.
- 3
Create video variations
Turn the strongest visual direction into short video concepts and review them against the offer.
Output: Reviewed campaign video candidates.
Related tools
Related guides
- How to judge whether an AI tool is worth paying for
Guide routes are not published yet.
Use cases
- Launch assets
- Ad concepts
- Social creative